If We Capture Just 1%
A startup pitches wet-and-sticky books using 'just 1% of a $30 billion market.'
Use this cartoon
Free for classrooms, worksheets, slides and other non-commercial use under CC BY-NC 4.0, with credit to Ben Orlin.
Cartoon by Ben Orlin, Math with Bad Drawings. https://cartoons.mathwithbaddrawings.com/2022-01-01-market-research-pitches--if-we-capture-just-1/ (CC BY-NC 4.0)Transcript
"Our market research says U.S. book sales are almost $30 billion annually." [$30B] "If we can capture just 1% with our patented Wet-and-Sticky Books, our annual revenues will be $300 million." [$30B → $300M] Investor: "Pass."